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Marketing & Merchandising


Stanley Hardware created its packaging system with the consumer and retailer in mind. We provide a color coded, scalable and customizable planogram so you can base your set on demographics and volume, not a pre-planned one-size-fits-all program. Our customized planograms are tailored to maintain your store’s strategic market position.

The Stanley Hardware packaging system offers a variety of advanced packaging features:

  1. Product Size and SKU number are prominently located
  2. Product name located directly under header for easy reference
  3. Back side includes product and warranty information
  4. Quantity per package noted on the front

Stanley Hardware® Transition

We recently transitioned the Stanley® brand of builder’s hardware to National Hardware™, our brother brand. Under the same leadership and manufacturing, this name change ​will have minimal impact on the goods and services that we offer as the leader in builder’s hardware. We made this change to bring you, the customer, better products and services through higher productivity, a streamlined focus, and a one brand strategy. We thank you for being a valuable Stanley Hardware customer and appreciate your cooperation with our business during this time. We look forward to exceeding your service needs as a National Hardware customer.

Visit our website to learn more, and for more information, contact us at 1-800-346-9445.

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