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Marketing & Merchandising

Fully Customized Planograms

National Hardware provides a cohesive suite of merchandising components developed to create a total aisle experience for consumers and retailers alike. Our packaging and design system was created to include the greatest amount of SKUs while eliminating wasted space. By providing a larger variety of card sizes, we allow retailers to fit a greater amount of product into the set , which ultimately means customers see a higher ROI per square foot. Our innovative design makes our planograms completely scalable – and they can be customized based on each customer’s unique needs.

  • Custom sets to meet the unique demands of each customer

  • Specific product categories allowing for a better shopping experience

  • Merchandising aids created with the customer in mind


Customized Planograms

Using state-of-the-art technology, we can customize your sets based on how and why our customers shop your aisles.

  • Best-in-class planogram customization tool

  • Rapid drag and drop technology makes on-site customization possible

  • Filter assortments based on wholesaler and warehouse listings

  • Cloud based model strengthens best practice sharing


Please contact Customer Service for more information.


Business Intelligence

Leveraging a world class Business Intelligence platform, our team of category analysts provide superior business intelligence.

  • Scorecard and Strategy Management

  • Sales and Profitablity Analysis

  • Category and Segement Trends

  • Opporutnity Gap Analysis


Consumer Insights

Choosing the right products to meet the unique demands of your consumer is critical. We have the most extensive catalog of items available. Leverage our knowledge and resources to help you choose the best mix of for your store.

  • Consumer Purchase Behavior

  • Cluster Analysis and Insights

  • Channel and Regional Trends

  • Product Mix Analysis



Custom Merchandising

National Hardware’s merchandising system includes free merchandising aids and POP, along with ongoing upgrades, including clip strips, counter top displays, end caps and cross merchandising opportunities.